Rok Mobile Case Study

ROK Mobile Announces the World’s First Mobile Super-Plan As Part of the #Vets2Vets Initiative

The Challenge

ROK Mobile was founded by seasoned business innovators John Paul DeJoria (John Paul Mitchell Systems, Patrón Tequila) and Jonathan Kendrick (British entrepreneur) as a lifestyle wireless company delivering social value-added services with wireless plans. ROK Mobile believes consumers should expect more from a carrier, and its plans go beyond standard connectivity services of talk, text and data to include international calling, insurance and other value-added services.

Execution & Strategy

Through CommPro’s scope-of-work, we designed, developed, and executed strategic communications, media, and partnership initiatives to lift visibility, credibility and accelerate Rok Mobile’s product commercialization efforts and business objectives.

 

Through CommPro’s network, we helped Rok Mobile drive product adoption through strategic partnerships, positioned Rok Mobile as an industry leading blockchain document management company, and identified media opportunities to increase company visibility, credibility and profile.

Results

ROK Mobile Announces the World’s First Mobile Super-Plan As Part of the #Vets2Vets Initiative

●Coverage in business, tech, and lifestyle media outlets
●Increased media visibility 
●Participation with key United Nations officials to drive visibility on objectives.
●Align private business objectives with those of the United Nations to facilitate partnership.
●Comprehensive media support and event production services
 
 

PR and Media Coverage