ROK Mobile Announces the World’s First Mobile Super-Plan As Part of the #Vets2Vets Initiative
The Challenge
ROK Mobile was founded by seasoned business innovators John Paul DeJoria (John Paul Mitchell Systems, Patrón Tequila) and Jonathan Kendrick (British entrepreneur) as a lifestyle wireless company delivering social value-added services with wireless plans. ROK Mobile believes consumers should expect more from a carrier, and its plans go beyond standard connectivity services of talk, text and data to include international calling, insurance and other value-added services.
Execution & Strategy
Through CommPro’s scope-of-work, we designed, developed, and executed strategic communications, media, and partnership initiatives to lift visibility, credibility and accelerate Rok Mobile’s product commercialization efforts and business objectives.
Through CommPro’s network, we helped Rok Mobile drive product adoption through strategic partnerships, positioned Rok Mobile as an industry leading blockchain document management company, and identified media opportunities to increase company visibility, credibility and profile.
Results
ROK Mobile Announces the World’s First Mobile Super-Plan As Part of the #Vets2Vets Initiative
●Coverage in business, tech, and lifestyle media outlets
●Increased media visibility
●Participation with key United Nations officials to drive visibility on objectives.
●Align private business objectives with those of the United Nations to facilitate partnership.
●Comprehensive media support and event production services
ROK Mobile announced today the launch of the “Veterans Helping Veterans” (#Vets2Vets) initiative where ROK Mobile will be giving away mobile and telemedicine services to approx. 50,000 homeless veterans throughout the United States.
ROK Mobile’s Super-Plan includes Free 24/7 Telemedicine, Discount Pharmacy, Accidental Death Insurance, Burial and Cremation Insurance, Identity Theft Protection, Roadside Assistance and Legal Aid