PVBLIC Foundation Amplifies the Reach of New White House PSA for “It’s On US” Campaign to End Campus Sexual Assault

NEW YORK, NY, Sep 14, 2015 – PVBLIC Foundation, a founding partner of the White House “It’s On Us” Campaign, is proud to have helped garner 2.5 million views and over 100 million Twitter impressions for the campaign’s latest PSA, entitled “The One Thing” in the first week it has been live.


See the PSA here.


The new PSA features celebrities such as Zoe Saldana, Minka Kelly, John Cho and Josh Hutcherson and focuses on shifting the way we think and act about sexual assault on college campuses.


“PVBLIC is honored to mobilize support from the media industry for this important effort and to work alongside Mekanism & Generation Progress in continuing to innovate ways to shed new light on this issue,” noted Sergio Fernandez de Cordova, Chairman of PVBLIC Foundation.


“The One Thing” marks the third PSA released by “It’s on Us” and comes just a few weeks before the one-year anniversary of the campaign’s launch. “It’s on Us” was created to increase education and awareness around preventing sexual violence on college and university campuses. In the last year alone, students have hosted more than 650 “It’s on Us” events and almost 220,000 people have taken the pledge to end sexual assault on college campuses.


About PVBLIC Foundation:
PVBLIC Foundation is an in-kind grant making organization that harnesses the power of media assets to drive social change. Through partnerships with leading media companies, PVBLIC offers in-kind media grants that increase awareness around important causes and significantly expands the reach of limited media budgets. PVBLIC organizes the “Media for Social Impact Summit” at the United Nations and has amplified the media reach of nearly 100 non-profits working at the local, national and global levels since its founding in 2012. For more information, visit PVBLIC.org.




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Steve Sura
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