iPSE-U.S. Case Study

27,000+ new members joined platform in 2020

The Challenge

iPSE-U.S., the Association of Independent Workers, honors America’s 52-million Independent Workers -Contractors, Consultants, Freelancers, Self-Employed, Gig Workers, and Small Business Owners – who choose to fearlessly structure their work around their lives. iPSE-U.S. supports these workers with a political voice, industry insights, portable benefit structure, actionable advocacy and an ecosystem of like-minded independent professionals.


iPSE-U.S. was struggling to get new members to sign up and the company lacked visibility and credibility. This is where CommPro Worldwide stepped in. 

Execution & Strategy

Through CommPro’s scope-of-work, we designed, developed, and executed strategic communications, media, and partnership initiatives to lift visibility, credibility and accelerate iPSE-U.S. product commercialization efforts and business objectives.


Through an aggressive partnership program and marketing strategy, we negotiated cross public-private sectors to drive adoption and user acquisition and ultimately got 27,000 new members to sign up within 24 hours.


Through CommPro’s network, we helped iPSE-U.S. drive product adoption through strategic partnerships, positioned iPSE-U.S. as an industry leading independent workforce advocacy program, and identified media opportunities to increase company visibility, credibility and profile.


27,000+ New Members (2020) 

  • Aggressive partnership program; negotiated cross public-private sectors to drive adoption and user acquisition.
  • Aggressive marketing and media strategy to drive new user sign ups. 
  • Media Coverage in mainstream business, tech, and lifestyle and industry media outlets
  • Building communication with state mass media
  • Informational event support
  • Designed build, implemented platforms and protocols to drive results

PR and Media Coverage