iPSE-U.S., the Association of Independent Workers, honors America’s 52-million Independent Workers -Contractors, Consultants, Freelancers, Self-Employed, Gig Workers, and Small Business Owners – who choose to fearlessly structure their work around their lives. iPSE-U.S. supports these workers with a political voice, industry insights, portable benefit structure, actionable advocacy and an ecosystem of like-minded independent professionals.
iPSE-U.S. was struggling to get new members to sign up and the company lacked visibility and credibility. This is where CommPro Worldwide stepped in.
Through CommPro’s scope-of-work, we designed, developed, and executed strategic communications, media, and partnership initiatives to lift visibility, credibility and accelerate iPSE-U.S. product commercialization efforts and business objectives.
Through an aggressive partnership program and marketing strategy, we negotiated cross public-private sectors to drive adoption and user acquisition and ultimately got 27,000 new members to sign up within 24 hours.
Through CommPro’s network, we helped iPSE-U.S. drive product adoption through strategic partnerships, positioned iPSE-U.S. as an industry leading independent workforce advocacy program, and identified media opportunities to increase company visibility, credibility and profile.
iPSE-U.S. is the first independent worker advocacy association to join the ITA Strategic Public-Private Partnership Program DETROIT, May 05, 2020 (GLOBE
Partnership aims to provide insurance tools and services for independent 1099 contract workers
Join iPSE-U.S. AND iWorker Innovations in celebrating America’s most meaningless holiday
Association and Innovative Service Organization join to rally support for Independent Worker Benefits
