Day 2 Recap United Nations 71st General Assembly From the “SDG Media Zone” – Opening Session
SDG Media Zone Panel Guests Featured: Keith Weed CMO at Unilever, Alan Bethke SVP of Marketing at Subaru America, Dagny Scott Co-Founder of Fearless Unlimited and Freya Williams CEO North America at Futerra
NEW YORK, NY (Sep 22, 2016) – United Nations SDG Media Zone news update.Day 2 of the SDG Media Zone™ opened as President Obama, Presidents and world leaders opened the 71st session of the General Assembly sessions with a powerful panel discussion from some of the top marketers in the world. Keith Weed CMO at Unilever, Alan Bethke SVP of Marketing at Subaru America, Dagny Scott Co-Founder of Fearless Unlimited and Freya Williams CEO North America at Futerra.
“Business and brands are changing,” said Keith Weed CMO at Unilever, sustainable brands are going at twice the speed than others. Companies who have products with a purpose in today’s growing social demand will continue to outperform everyone else, he concluded.
Subaru has partnered with 5 of the largest national parks to become land-fill free, leveraging Subaru’s expert knowledge to help remove the 100 million pounds of waste tourism generate each year then end of in national parks.
The SDG Media Zone is powered by a partnership between Office of the President of the General Assembly, Executive Office of the UN Secretary-General and the United Nations Department of Public Information and PVBLIC Foundation’s Digital Media Zone platform DMZ.News.
The SDG Media Zone is a designated space hosted in parallel to High Level Meetings and Summits that works as a “live social media newsroom” where journalists, bloggers, celebrities, media influencers and high-level delegates from around the world can join the conversation, generate discussion and engage the global online community during the United Nations General Assembly High-Level week, supporting the implementation of the Sustainable Development Goals.
The Media Zone lounge is equipped with WiFi, workspaces, interview booths, photo booths and live stream of the various meetings happening inside the United Nations. The SDG Media Zone will act as a platform for the launch of new initiatives and partnerships as well as ongoing collaborations for the achievement of the 2030 agenda for sustainable development; providing all partners the ability to create live content, connect and celebrate the decision makers and the global delegations during this high level summit.
Official anchor partners for the SDG Media Zone include Groupe Speciale Mobile GSMA, CODE.org, Made with Code, supporting partner Every Woman Every Child EWEC, and media partner CommPro Worldwide.
Some of the discussion and partnership that will be celebrated and showcased this week are; Implementing the SDGs – Universal Push to transform our world, UN Virtual Reality, Women and the SDG’s, Earth To Marrakesh, SDG Advocates, CASIS and NASA, Effie Worldwide, Project Everyone & One For All.
For more information, on the SDG Media Zone visit: www.SDGMZ.org
About PVBLIC Foundation
PVBLIC Foundation is an innovative non-profit media organization that harnesses the power of media to drive social change. An aggregator of media across all platforms, PVBLIC works strategically to pair media space with key non-profits at the local, national and global levels. We utilize existing and emerging technologies to increase issue awareness around important causes and help non-profits amplify their message. At PVBLIC, we believe that media is the new currency.
About Sustainable Development Goals (SDGs)
On 1 January 2016, the 17 Sustainable Development Goals (SDGs) of the 2030 Agenda for Sustainable Development — adopted by world leaders in September 2015 at an historic UN Summit — officially came into force. Over the next fifteen years, with these new Goals that universally apply to all, countries will mobilize efforts to end all forms of poverty, fight inequalities and tackle climate change, while ensuring that no one is left behind.
The SDGs build on the success of the Millennium Development Goals (MDGs) and aim to go further to end all forms of poverty. The new Goals are unique in that they call for action by all countries, poor, rich and middle-income to promote prosperity while protecting the planet. They recognize that ending poverty must go hand-in-hand with strategies that build economic growth and addresses a range of social needs including education, health, social protection, and job opportunities, while tackling climate change and environmental protection.
While the SDGs are not legally binding, governments are expected to take ownership and establish national frameworks for the achievement of the 17 Goals. Countries have the primary responsibility for follow-up and review of the progress made in implementing the Goals, which will require quality, accessible and timely data collection. Regional follow-up and review will be based on national-level analyses and contribute to follow-up and review at the global level.
** News, Media, PR and Content distribution provided by CommPro Worldwide
PR & Media Contact:
Matt Bird, CEO
C: +1 (646) 401-4499