Clear Channel Business Talk Radio’s ‘The Traders Network’ Interview With Ron Dutt, CEO of Lithium Energy Storage Innovator, FLUX Power, Now Available for Online Streaming

DALLAS TX & VISTA, CA–(Mar 18, 2014) – Ron Dutt, CEO of FLUX Power Holdings, Inc. (OTCQB: FLUX), an innovator in advanced lithium energy storage systems, was interviewed on February 25th by host Michael Yorba on Clear Channel Business Talk Radio’s “The Traders Network” show. Mr. Dutt highlighted how FLUX is harnessing lithium battery technology to provide an innovative alternative power solution for the industrial equipment market.


Prospective investors and customers are encouraged to listen to the two-part, 20-minute interview archive via the following links:


FLUX Power Segment 1:

FLUX Power Segment 2:


Network: Clear Channel
Station: DFW 1190AM KFXR Dallas-Ft. Worth
Host: Michael Yorba


Interview Highlights:

FLUX Power CEO, Ron Dutt outlined how lithium battery technology has evolved from the familiar rechargeable battery in our smartphones to a viable and cost-effective power source for larger commercial applications in sizeable untapped markets. While the media and private sector have fixated on electric power for the consumer industry and big names like Tesla, FLUX Power has gone after the Industrial lift equipment market, which includes forklifts and tug-and-tow equipment. This represents an attractive niche where FLUX faces limited competition, benefits from established distribution channels, and can provide a superior alternative to the prevailing legacy lead-acid batteries in both performance and cost of ownership.


Lead-acid batteries are the entrenched universal standard for the materials handling market and still carry a lower initial price tag than lithium alternatives. However, Mr. Dutt helpfully explained that when you compare the actual total cost of ownership over a battery’s lifetime, lithium is the less expensive option because lithium batteries have a life cycle three-to-five times longer and do not require the regular maintenance that lead acid batteries do.


FLUX is targeting a foothold in the Class III forklift segment, or those operated by someone pushing or pulling the vehicle. The Class III segment alone represents an estimated $600 million/year market, and FLUX is already implementing plans to expand into additional forklift categories.


FLUX recently took a major step forward with the announcement that it had received approval for its LiFT-24V-TRW battery pack by Toyota Materials Handling, the world’s largest forklift supplier for the last ten years. While not an official endorsement — Toyota doesn’t do that — it does mean that the FLUX packs work with their equipment and that they will honor warranties by vehicles that use the packs. In the words of Mr. Dutt, acknowledgement by Toyota “is a game changer for FLUX and its future.”


But forklifts are not FLUX’s only area of focus. It has also customized portable lithium power packs for use in military field operations, underground mining applications, and other vertical markets to come. We expect big things for FLUX as the word spreads that lithium batteries can do more than just power your smartphone.


About Clear Channel:
Clear Channel’s Media and Entertainment division has the largest reach of any radio or television outlet in America with 243 million monthly listeners. It serves 150 cities through 850 owned radio stations in the U.S., as well as more than 140 stations in New Zealand and Australia.


About Michael Yorba:
Mr. Yorba is the founder of Yorba Media and featured host on Clear Channel. For the past six years he has been integrally involved with producing and hosting a daily talk show called Commodity Classics, and The Traders Network.


About the Traders Network
Michael Yorba interviews leading market and business professionals about the latest capital markets trends, corporate and technology developments, investment ideas, trading tools, analytics and real estate acquisitions. Tune in to learn how the experts use risk management to build fully diversified portfolios and what it takes to put up big board performance. The Traders Network is a fast moving, high-energy show that presents stocks, commodities, bonds, forex, derivatives, real estate, political and technology trends, crowd funding and impact investment insights in a new light that keeps investors and consumers asking for more. Successful performance depends on finding the right opportunities, so shift your thinking and join Michael as he delivers “tomorrow’s ideas today” on Clear Channel’s the Traders Network Monday – Friday from 1:00pm – 3:00pm CST live after Glenn Beck.


About FLUX Power (
FLUX Power develops and markets advanced lithium-ion energy storage systems (‘batteries’) based on its proprietary battery management system (BMS) and in-house engineering and product design. FLUX storage solutions deliver improved performance, extended cycle life and greater return on investment than legacy solutions. FLUX sells direct and through a growing base of distribution relationships. Products include advanced battery packs for motive power in the lift equipment, tug and tow and robotics markets; portable power for military and entertainment applications and stationary power for grid storage.


Safe Harbor for Forward Looking Statements
This press release may contain forward-looking information within the meaning of the Private Securities Litigation Reform Act of 1995 and Section 21E of the Securities Exchange Act of 1934, as amended (the Exchange Act), including all statements that are not statements of historical fact regarding the intent, belief or current expectations of the company, its directors or its officers with respect to, among other things: (i) the company’s financing plans; (ii) trends affecting the company’s financial condition or results of operations; (iii) the company’s growth strategy and operating strategy; and (iv) the declaration and payment of dividends. The words “may,” “would,” “will,” “expect,” “estimate,” “anticipate,” “believe,” “intend” and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the company’s ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. Wave assumes no duty to and does not undertake to update forward-looking statements.


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