Wonders of the Sea Case Study

First ever movie premiered at the United Nations Headquarters

The Challenge

Filmed over 3 years from Fiji to the Bahamas, Jean-Michel Cousteau and his children Celine and Fabien take us on a voyage to discover the ocean as never seen before and learn more about the threats that put our ocean at risk. Its poetic, entertaining, thrilling educational and environmental qualities, as well as its enthralling music, set WONDERS OF THE SEA 3D apart from academic documentaries. The film aims at attracting and uniting the general public around the need to protect the ocean. Due to the films desire to drive awareness to the ocean and the impact humans have on it, they struggled to find the right outlet to reach their target audience. This is where CommPro Worldwide steps in.

Execution & Strategy

CommPro Worldwide successfully completed the first movie premiere at the United Nations with Arnold Schwarzenegger’s & Jean-Michel Cousteau’s “Wonders of the Sea 3D” Movie. The event which was the first of its kind at the United Nations Headquarters in New York, NY, aligned the goals of the film and the pubic messaging and goals of United Nations in support of UN SDG 14 “Life Under Water”. Through a strategic public-private partnership collaboration, CommPro and its partners, in collaboration with the office of UN for partnerships, positioned the “Wonders of the Sea 3D” movie and its message as an amplifier  a social impact initiative to help inspire social change.

 

Through CommPro’s scope-of-work, we designed, developed, and executed strategic communications, media, and partnership initiatives to lift visibility and credibility for the Wonders of the Sea 3D film.

 

Through CommPro’s network, we helped identify media opportunities to increase  visibility, credibility and profile.

Results

1st ever Movie Premier at United Nations HQ

●Overcome objections of Arnold’s business goals and UN participation.
●Align private business objectives with those of the United Nations to facilitate partnership.
●Produce event with 7 days notice; including transforming UN general assembly room into 3D theater. Overcoming mountain of security issues.
●Participation with key United Nations officials to drive visibility on objectives.
●Coverage in business and tech media outlets
●Comprehensive media support and event production services

PR and Media Coverage