Sustainable Stock Exchange Initiative (SSE) – NYSE Closing Bell
The Challenge
Sustainable Stock Exchanges (SSE) initiative is a peer-to-peer learning platform for exploring how exchanges, in collaboration with investors, regulators, and companies, can enhance corporate transparency – and ultimately performance – on ESG (environmental, social and corporate governance) issues and encourage sustainable investment.
Like many United Nations initiatives, the SSE looks to the Sustainable Development Goals (SDGs), as agreed upon by the General Assembly within the 2030 Agenda for Sustainable Development, to help focus its activities. The SDGs cover a broad range of environmental and social targets categorized into 17 goals and 169 targets.
Execution & Strategy
CommPro Worldwide effectively helped launch this event through a strategic public-private partnership collaboration, CommPro and its partners, in collaboration with the office of UN for partnerships, positioned the Sustainable Stock Exchange Initiative and its message as an amplifier a social impact initiative to help inspire social change.
Through CommPro’s scope-of-work, we designed, developed, and executed strategic communications, media, and partnership initiatives to lift visibility and credibility to the Sustainable Stock Exchange Initiative. CommPro is also the first of its kind to to interview over a dozen chairman from different stock exchanges around the world including; Eygpy, Colombo, Kazakhstan, Mauritius, NASDAQ, Rwanda, and more.
Through CommPro’s network, we helped the Sustainable Stock Exchange identify media opportunities to increase company visibility, credibility and profile. All of our content was also downstream to our syndicated partners; ABC, NBC, CBS, and Fox and got over 1 million media hits.
Results
Sustainable Stock Exchange Initiative (SSE) – NYSE Closing Bell
●Coverage in business, tech, and education media outlets
●Conducting and publishing interviews with company representatives and key speakers
Sandy Frucher, Vice Chairman of NASDAQ interview with David Nelson at Sustainable Stock Exchange Initiative (NYSE). HIGHLIGHTS: Disruptive technology in the area of clearing – Blockchain Technology is lower risk, Regulation must be a 2-way street, Sustainability should have reporting requirements, NASDAQ was one of the initial signatures to the SSE