Matthew Bird Wraps Up First Week As Director of Public Relations for United Nations General Assembly SDG Media Zone
CommPro Worldwide President Matt Bird executes Public Relations and Communications Strategy for UN SDG Media Zone
NEW YORK, NY–(Oct 18, 2016) – CommPro Worldwide, a global On-Demand Public Relations and Content Marketing Agency, announced today that the company’s President and founder Matthew Bird wrapped up his first week as Director of Public Relations during the 71st United Nations General Assembly SDG Media Zone.
The SDG Media Zone is a designated space hosted in parallel to High Level Meetings and Summits that works as a “live social media newsroom” where journalists, bloggers, celebrities, media influencers, and high-level UN delegates from around the world were welcomed to generate discussion and engage a global online community in support of the implementation of the Sustainable Development Goals. The Impact from the SDG Media Zone that managed 100s of media networks and influencers has already reached more than 30 million people in over 30 countries. An incredible feat as the UN celebrates the one-year anniversary of the launch of the Sustainable Development Agenda.
The SDG Media Zone is powered by a partnership between the Office of the President of the General Assembly, the Executive Office of the UN Secretary-General, the United Nations Department of Public Information and PVBLIC Foundation’s Digital Media Zone platform DMZ.News.
PVBLIC Foundation Chairman, Sergio Fernández de Córdova, commented, “I’m honored to work with Matthew Bird, as our head of Public Relations and Communications for the SDG Media Zone. His unique ability to react quickly while managing multiple news networks and deliver immediate messaging while facilitating dynamic interviews in real-time is a unique quality that separates him from everyone else. We are looking forward to a long relationship with Matthew Bird in the development and growth of PVBLIC and the SDG Media Zone.”
Matthew Bird commented, “It’s a huge privilege, and fragile undertaking managing different leaders’ PR, messaging and engagement and on behalf of the UN and the SDGs. It’s one of the most rewarding opportunities of my career. I’m very proud we have the capabilities to do what many other PR companies cannot. While building CommPro Worldwide it’s not one single large moment but many smaller moments that I look back on with pride, and this is certainly one of the best!”
About Matthew Bird
Matthew Bird is an industry thought-leader and accredited expert in corporate strategy, communications, public relations, crisis management, strategic partnerships and business development. Over Matthew Bird’s 18-year career he has led the transaction negotiation and communication campaigns for more than 1,000 companies and organizations including the NASDAQ, New York Stock Exchange, United Nations SDGs, UNCTAD, Microsoft, AFLAC, SAP, NYSE, PR Newswire, Orbitz, BNY Mellon, PVBLIC, Yahoo, Disney, Starwood, Toyota, Ford and others.
On Dec 1st, 2015, Matthew Bird was ranked 3rd in the world – “Top 10 Most Influential Media and Communication Executives of 2015” by United Nations & PVBLIC.
Prior to CommPro, Matthew Bird was the CEO of MUNCmedia, a financial communications network that forged multi-national partnerships with NASDAQ OMX, GlobeNewswire, Shareholder.com, (Now Thomson Reuters) & PR Newswire developing their intelligent featured news distribution and analytics systems. In connection with these partnerships, Matthew Bird developed a financial news distribution and retail investor-targeting network spanning over 1,400 news publications, TV & Radio networks reaching over 110 million users. The content distribution, analytical reporting, and investor targeting technology developed by Matthew Bird has been widely adopted by all wire services and communication networks today.
On July 21st, 2009, Matthew Bird in honor of his NASDAQ partnership was asked to ring the NASDAQ Closing Bell. Matthew Bird has also been featured on CNBC, CBS, Clear Channel, iHeart Radio, Equities, Huffington Post, C-SPAN, Forbes and has lectured at MIT Sloan Business School.
About PVBLIC Foundation
PVBLIC Foundation is an innovative non-profit media organization that harnesses the power of media to drive social change. An aggregator of media across all platforms, PVBLIC works strategically to pair media space with key non-profits at the local, national and global levels. We utilize existing and emerging technologies to increase issue awareness around important causes and help non-profits amplify their message. At PVBLIC, we believe that media is the new currency.
About Sustainable Development Goals (SDGs)
On 1 January 2016, the 17 Sustainable Development Goals (SDGs) of the 2030 Agenda for Sustainable Development — adopted by world leaders in September 2015 at an historic UN Summit — officially came into force. Over the next fifteen years, with these new Goals that universally apply to all, countries will mobilize efforts to end all forms of poverty, fight inequalities and tackle climate change, while ensuring that no one is left behind.
The SDGs build on the success of the Millennium Development Goals (MDGs) and aim to go further to end all forms of poverty. The new Goals are unique in that they call for action by all countries, poor, rich and middle-income to promote prosperity while protecting the planet. They recognize that ending poverty must go hand-in-hand with strategies that build economic growth and addresses a range of social needs including education, health, social protection, and job opportunities, while tackling climate change and environmental protection.
While the SDGs are not legally binding, governments are expected to take ownership and establish national frameworks for the achievement of the 17 Goals. Countries have the primary responsibility for follow-up and review of the progress made in implementing the Goals, which will require quality, accessible and timely data collection. Regional follow-up and review will be based on national-level analyses and contribute to follow-up and review at the global level.
About CommPro Worldwide
CommPro Worldwide is a global On-Demand Public Relations, Content Marketing and Communications Agency, aggregating news and network media for events and corporations worldwide.
CommPro’s on-demand event coverage reporting, photography, audio and video are published and broadcast by over 8,000 of the world’s leading newspapers, TV channels, apps, radio stations, websites and magazines — in fact, CommPro Worldwide event coverage and content distribution reached a record 20 billion from 2015-2016.
CommPro Worldwide works with brands, non-profits, corporations, government agencies, executives and emerging growth brands.
PR & Media Contact:
Matt Bird, CEO
C: +1 (646) 401-4499