IBM Case Study

IBM Blockchain becomes top-ranked provider of blockchain for business services

The Challenge

Decision makers in business are increasingly looking to blockchain technologies to improve efficiency, reduce costs and reduce risks. Blockchain creates synergies among multiple, permissioned organizations, which enables you to create entirely new, higher value business models. Building on the software and interface of the IBM Blockchain Platform gives you the flexibility, speed, and power you need to deliver on the promise of blockchain.


IBM Blockchain Services uses outcome-driven network design principles to enable your business transformation.


Today’s early movers know that blockchain works thanks to help from more than 1,600 IBM business and technical experts working on more than 500 IBM Blockchain projects so far.

Execution & Strategy

We designed, developed and executed a strategic communication plan that aligned IBM Blockchain’s business goals with those of global impact agendas; to drive business development growth and media visibility for all stakeholders.


This was made possible by our global network of impact platforms, NGOs, Government Agency Partnership programs and surveillance data. Through our program we successfully executed over 10 strategic public-private partnerships that accelerated IBM Blockchain’s market adoption, credibility, and visibility.


EU Parliament Governance Committees on Blockchain and government, NGO policy participation 

●Align IBM Blockchain with EU Parliament governance committees
●Secure outward NGO and Government level participation
●Position IBM key executives as industry thought-leaders on key global advocacy issues
●Support internal external corporate communications

PR and Media Coverage