In 2013, Microsoft launched its 4Afrika Initiative. Africa has the potential to lead the technology revolution - and we're here to empower those with the right ideas. To accelerate Africa's economic development, we started investing in startups, partners, small-to-medium enterprises, governments, and youth. 4Afrika is Microsoft's business and market development engine on the continent. It aims to unlock and accelerate Africa's potential to create technology not only for the continent but for the world.