Binky Patrol started in 1996. When Greg Smith hired Susan Finch, it was the same month she began Binky Patrol. He knew what the organization needed - FAST! A website and public relations campaign were put in motion quickly.
This site uses every feature of Commpro's CMS including RSS feeds, syndicated content, forums, events calendar, custom mapping feature, full user profiles, chapter directory and more.
There are training videos that were created specifically for the volunteer chapter leaders to enable them to get up and running on the site within hours with a page that is customized for their regional needs, deliveries and sponsors.
Banner ads are used throughout the site to generate income. The newsletter goes out monthly to volunteers signing up to receive news. The feeds are also set to push to Hootsuite to populate Facebook and Twitter. The site enabled Binky Patrol to cut their mailing expenses by 75% and administrative time by 60%.
Learn more: http://binkypatrol.orgArticle Comments [Post Your Comment]
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