Reading a terrific article by Hollis Thomases of Web Ad.vantage and giggling a bit because it is so obvious this is the trend: hire 18-23 year olds to put the social media face on your company out to the world.
Bad idea. This is nothing against young talent. They don't always have the experience, or good judgment to help you achieve the desired results of a positive, successful image online. There is a lot of terrific talent to be found. But many companies do their young employees a disservice by just handing them the social media account keys without thoroughly explaining their company's expectations, requirements, as well as company philosophies. Everyone loses.
Keep in mind a few points when asking others to post on behalf of your company on blogs, Twitter, Facebook, Linkedin, and responding to reviews and comments online:
I have hired several younger people and a few "first timers" of varying ages to help me. Their biggest fumble is my lack of training. I take responsibility for their failure if I do not make my expectations clear, asking them to spit back to me what I just told them I expected. When it is their responsibility is when they need to either step up to the honest revelation that they cannot meet my expectations or ask me to explain it again until we are all speaking the same language. At this point we can either part ways or shift the tasks and projects to fit their talents.Article Comments [Post Your Comment]
How do you look in all online venues; not just your website but social media? Remember to review periodically. Make sure your connected accounts are current. Don't forget that your business face may need to be VERY different than your personal face ad profiles.Need help? Let us know.